The first step in developing a consistent marketing strategy is to choose a target client profile by defining what kind of clients you serve and want to serve. It’s almost impossible to approach a ...

Identifying and connecting with your ideal client is crucial to the success of your business. Your ideal client is the type of customer or company that perfectly fits your products or services. They ...

Any growth strategy should start with identifying the clients the firm wants to pursue — but don't worry if they're "ideal." Processing Content "We have to be really clear on who our target clients ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As the cliché goes, your target clients are most likely going to hire you because they like ...

How do you equip your firm to target larger clients? How do you do it without having to knock down your firm and start again? First: should you actually do it? Let me be clear, I am not saying you ...

Much has been written about creating a compelling client experience and its importance to firm growth. With that, consciously designed client experiences lead to much more than happier clients, client ...

How did you decide on your primary client base? The answer to this may be key to success for your business — or the cause of its downfall. As a business coach for over 20 years, I am in the unique ...