Your business probably expends a great deal of time, energy and money targeting your primary customer base. Your secondary target audience is also important, though, and targeting this group can help ...

Identifying a target audience of consumers is among the most crucial elements for a new business operator to consider. Without knowing your target market, or whether an audience even exists, you can't ...

Reaching your desired target audience isn’t always the easiest thing brands do. With the right amount of knowledge on current trends, business competition, personalization techniques and communication ...

The definition of capacity-building identifies three broad areas where capacities reside – practitioners, institutions, and communities and networks – and this is the basis for identifying audiences ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...