AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

Texas Tech unveiled new logos and plans to gradually replace all of its old logos over the next few months. The university ...

Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic ...

Texas Tech's athletic department just announced a major rebrand on a random Tuesday in October.

Texas Tech Athletics will return to its ‘Double T’ logo from 1963-99 with a modernized look beginning the 2026-27 academic ...

The logo stayed flat until 2000, when the university beveled it to make it look more modern, similar to Texas A&M's. While ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Texas Tech athletics is bringing back the flat Double T as its primary logo after using the beveled, 3D Double T emblem since ...

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

The town’s red color scheme and logo featuring a silhouette of the town are on the way out. Preliminary rebranding suggests ...

The City of Austin’s new municipal logo hasn’t been officially unveiled by the city yet (despite a press conference ...