The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s ...
Another bioceramic Swatch co-production is on the loose. The Swatch Group has tapped Blancpain as the next one of its brands to get the collaboration treatment following the hugely successful Omega ...
The nice-price watch that will make you fall in love with the iconic brand all over again Written By Written by Contributor, Buy Side Jeremy Freed is a contributor to Buy Side and lifestyle expert on ...
No one expected the Omega x Swatch Speedmaster MoonSwatch to take off the way it did, pun intended. It is fair to say that the in-house collab — Swatch owns Omega — is the most hyped watch to ever ...
'It's not limited; however, the limitation comes from the production itself (only one day).' When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.
It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more accurately ...
Forbes contributors publish independent expert analyses and insights. I cover the high, technical, and artistic ends of the watch industry. In 1983, what was later to become the Swatch Group launched ...
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