In order for a small-business order to price her products or services correctly, she must be able to understand what impact that price will have on demand. In some cases, demand will rise or fall with ...

When managing a small business, decisions about pricing are simultaneously some of the most important choices a businessperson has to make and some of the most difficult. If the company prices a ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Timothy Li is a consultant, accountant, and finance manager with an MBA from ...