Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, ...

Visual merchandising encompasses the way that you present product to grab the customer's attention. It can be specific promotional displays that introduce a new product or point attention to a ...

Just 8% of marketers see themselves as “very successful” when it comes to measuring the return on investment of their content marketing. Let that sink in for a moment. ROI can mean the difference ...

Many companies spend millions of dollars developing safe work methods, training staff in safe procedures, and purchasing safety equipment. But regardless of the amount of time and money that is ...

Arts and science are sometimes thought to be on opposite ends of the spectrum of creativity. However, the Visual Thinking Strategies tactic has shown that implementing arts into other fields of ...