Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes to planning your social media strategy? This social media marketing ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Our expert team of writers and researchers rates project management software against the factors small businesses care about most - value for money (for both small and growing teams); depth of ...

Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...

Start your business plan with an introduction that gives a fair description of the current market and discusses current and possible future trends. Use statistics to support a niche your channel will ...

Data matters to every business. So it follows that every business needs a data strategy. As a strategic business and technology advisor, not only have I written the book on data strategy (literally), ...