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Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...
NFLX-AMZN DSP deal expands reach to 94M ad users. NFLX up 40% YTD as ad tier drives 55% of signups, supporting 2025's revenue ...
The post Amazon and Netflix Ink Advertising Partnership appeared first on TheWrap. Amazon and Netflix are teaming up to ...
The partnership extends Amazon Ads' efforts around all major streaming platforms. Amazon Ads already has deals with NBCU (Peacock), WBD (HBO Max), Fox Corp. (Tubi and Fox One), Paramount Skydance ...
Netflix recently announced a partnership with Amazon, allowing advertisers to buy ads on its platform through Amazon's demand-side platform starting later this year, intensifying competition within ...
Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.
Amazon Ads and Netflix announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix's ...
Brands using Amazon DSP will be able to directly buy premium Netflix inventory, another sign of the e-commerce giant’s ...
Advertisers using Amazon DSP will now enjoy direct access to Netflix’s ad inventory. The offering will be available in the ...
Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.
With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit. Mid-day ...