Whether privately owned or public, every business has stakeholders. These are people who influence the success of a business and the people or groups that the actions of the business affect.

Dialogue on how to measure the social impact through a collaborative relationship between corporations and nonprofits is one of the setting stones for value creation and risk management for socially ...

As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

This paper joins the current discussion about the pressures on for marketing to become more financially orientated (Doyle, 2000a; Brodie, Glynn, & Durme, 2002). It looks at the concept of brand equity ...

Caroline Banton has 6+ years of experience as a writer of business and finance articles. She also writes biographies for Story Terrace. Gordon Scott has been an active investor and technical analyst ...