SpongeBob SquarePants has emerged as a global pop culture phenomenon since first premiering on Nickelodeon in July 1999. The series has been the most-watched animated program for more than 17 ...

The Alpha Group has been appointed as the global master toy partner for Nickelodeon’s hit animated series SpongeBob SquarePants. The brand-new product line will include toys, collectibles, plush and ...

NUREMBERG, Germany & EL SEGUNDO, Calif.--(BUSINESS WIRE)--The Alpha Group LLC, a subsidiary of The Alpha Group, one of the world’s largest developers of animation and toys, and Nickelodeon, the number ...

He lives in a pinneapple under the sea all while being absorbent, yellow and porous, and is now making his way to toy shelves in honor of his 20th anniversary on Nickelodeon. Spongebob Squarepants has ...

Build an iconic Bikini Bottom display with SpongeBob’s pineapple home, Squidward’s house, Patrick’s rock and Jellyfish Fields Beloved characters include SpongeBob, Patrick and Squidward in Minifigure ...

Lego Group unveiled two new products themed after the popular American animated series "SpongeBob SquarePants" on July 23, 2026. The new releases were produced in collaboration with Paramount Product ...

“Are you ready kids?” Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the global master toy partner of Nickelodeon’s iconic and top-rated animated series, is introducing a ...