In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...

On a sunny July day in 2005, a frog jumped out of a rain gutter to see an unexpected sight: an avalanche of thousands of colorful bouncy balls careening down a San Francisco street. Although San ...

Update: Sony has said that the issue stemmed from a bug, which has since been resolved. Original story follows… September 2024’s major PS5 system software update introduced an annoying change to ads, ...