Company opens sonic brand architecture to global artists for custom curation “Sound is our next frontier for brand expression and a powerful way for us to reach consumers through the passions that ...

Mastercard had launched its ‘sonic brand identity’ this February, in what was touted as ‘a memorable melody with adaptations across genres and cultures’. This month, the company embedded its sonic ...

In another step towards deepening trust around digital payments in India, Mastercard embedded its sonic brand melody into Android based point-of-sale (PoS) devices. According to the company, this ...

Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. Built on trust and passion, Mastercard is redefining how people ...

In a first, Mastercard has embedded its sonic brand melody into Android-based point-of-sale (PoS) devices. Now, whenever Mastercard cardholders complete a payment transaction on these PoS machines, ...