The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Social media is an ever-changing landscape, ripe with possibility. In 2023, in order to best leverage social media for your business, you’ll need to prepare for what’s on the horizon. Chances are if ...

Our fith annual State of SEO Report is here! It’s packed with valuable insights. Uncover the top factors currently affecting SEO, and what this means for your strategy. Join Pat Reinhart, VP of ...

In today’s fast-moving world of online advertising, things can change in the blink of an eye. Just when you thought you had Facebook figured out, it went and became Meta, shaking up the whole social ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

From Instagram to pinterest to YouTube there are a number of social media platforms that firms can use to reach new audiences ...

Social media isn't the same as it was just a few years ago, when Facebook and Twitter stole most of the market. Instagram and TikTok have risen in popularity. Each platform has its own audience, ...

Posting and following social media accounts for personal pleasure isn’t for everyone, but for businesses, it’s a must. Creating regular content can be challenging if you’re not a natural entertainer, ...

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts. Not ...