New laser-activated technology is making it possible to apply permanent smart QR codes directly to almost any packaging ...

AI is no longer just a back-office technology in packaging. It is now shaping how products are designed, printed, tracked and experienced once they reach the market.

A shopper picks your brand’s shampoo off the shelf at Target. Pays. Walks out. The sale is complete, but what happens next is invisible to your brand. Target knows who bought it because the purchase ...

What if your QR Code is doing exactly what you asked of it and is still failing? Your consumers scan the code, and the page loads. The campaign metrics look clean, but nothing follows. There are no ...

Polytag, a data capture and marketing platform for powering the circular economy, has partnered with DataLase, a pioneer in laser-reactive technologies, to enable retailers and brands to apply ...

Smart packaging is often referred to in the context of Industry 4.0 as manufacturers take advantage of the new integration of digital capabilities with artificial intelligence, machine learning, ...

Plastics manufacturers and processors now have access to smart packaging technology that promises to shift the tide of the industry's sustainability efforts. Radio-frequency identification (RFID) is a ...

The barcode has underpinned food supply chains for decades, but changing consumer expectations and regulatory requirements are driving a shift towards smarter packaging. Rob Allen, Divisional Manager ...

Cans of Pringles on a shelf featuring a QR code for a contest. Have you ever paid to print a fresh batch of product packaging, only for a last-minute change in ingredients or regulations to make them ...

Difference Between a Barcode and a QR Code: A Barcode is a 1-D code that contains just simple numbers or letters. A QR Code ...