Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

If you are interested in learning about how you can harness the power of artificial intelligence (AI) to create viral short videos for almost any platform, using just a single prompt. You will be ...

Have you ever struggled turning a product idea into a video that actually converts? According to Shopify, 39% of marketers ...

Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on ...

YouTube on Thursday announced a series of updates for its short-form video product, YouTube Shorts. These include the ability for creators to upload videos up to three minutes in length. The company ...

With over 3 billion downloads and counting, TikTok is already a go-to platform for B2C marketing, generating significant brand awareness and engagement for brands like KFC, Sephora, Adidas and others.

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

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