As simple plot twists and instant gratification no longer suffice to retain viewers, China’s short-form drama sector is entering a period of deep structural adjustment. By mid-2024, the number of ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Nowadays, personal branding has become more important than ever before in our fast-paced digital world. Thanks to social media and the internet, individuals have a chance to create their own platforms ...

(By Buzz Knight) When electronic PPM measurement came to the radio business, Programmers came to the realization that our content needed to be shorter and more bite-sized, or else ratings results ...

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Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

If the co-founder of YouTube is concerned about the effects of short form content, particularly on kids, we all probably ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...

How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...