A hot topic over the past few years has been marketers’ attempt to build better customer experiences. But what does that mean? Does that mean to develop experiences that increase consumer-brand ...
Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...
Consumers appreciate brands that make their lives easier and are simple to engage with — think iPhone, Uber and Amazon — and often they’ll pay a premium for simplicity. But this doesn’t mean that ...
New research from brand consultancy Siegel+Gale has analysed nearly 900 brands to create a ranking of those which succeed due to brand promise simplicity. While the survey found that consumers are ...
The role simplicity plays in consumers' lives, from work to working and shopping Siegel+Gale's 2012 Global Brand Simplicity Index surveyed more than 6,000 consumers in Europe, the Middle East, Asia ...
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