Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. It’s becoming eerily ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

It’s probably easier to give you examples rather than trying to paraphrase the rather verbose Wikipedia entry. Remember how ‘back in the day’ you would type a search query into Google and it would hit ...

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time.

On the surface, it looks like new generative AI models are getting better at understanding us and the world. But this glosses over the risks and opportunities. The term Semantic Search makes it easier ...