Employee advocacy is past; social selling is now. Whatever you call it, brands have long relied on employees to promote their offers, whether by word of mouth or incentive programs. But modern ...
Grennan, Matt, Kyle R. Myers, Ashley Swanson, and Aaron Chatterji. "No Free Lunch? Welfare Analysis of Firms Selling Through Expert Intermediaries." Review of Economic Studies 92, no. 4 (July 2025): ...
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