Rolex bumped prices by up to 15% on January 1 this year, with the increase far greater for gold watches than steel to ...

While the best Rolex models haven't been a breeze to pick up at retail for a while now, they've at least been relatively well priced. Compared to the secondary market prices, Rolex at retail is quite ...

After years of record highs, Rolex watch prices are falling sharply in 2025. Experts say it's not a crash but a long-overdue correction — and a rare buying opportunity.

Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

Hard-to-get and expensive references are becoming even more out of reach. Last year’s gold releases saw price increases of around 9 to 11 percent. The Rolex Deepsea—the company’s shockingly heavy dive ...

Drake is stunting on the ’Gram in a super-rare Rolex Daytona “Barbie” estimated to be worth around $1 million. On Thursday ...

Earlier this year, GQ watch columnist and artist Wes Lang wrote about why he loves the relatively unheralded Rolex Air-King: “The bold logo, the green second hand, the white-gold 3-6-9 markers, and ...

Still, not everything about the new Triumph was borrowed from Rolex. It should be pointed out that the 3 and 9 on the dial ...

Forbes contributors publish independent expert analyses and insights. I write about luxury timepieces. This article is more than 10 years old. This article is about measuring value when looking to ...