The "This is an Xbox" era is being scrubbed from official channels as Microsoft clears the way for a hardware-focused future under new leadership.
Microsoft has quietly removed 'This is an Xbox' marketing from the Xbox News Wire, suggesting the company is trying to recover from the brand hit.
A failed Windows update forced me to wipe my Xbox Ally with a cloud restore that lasted 12 hours, leaving me concerned about the future Xbox PC console.
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