Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Sociological methodology comprises an array of techniques designed to investigate the complexities of social life. Bridging the gap between quantitative rigour and qualitative depth, these research ...

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

Research & Evaluation Methodology (REM) is a community for intellectually curious, and academically motivated students who want to learn about quantitative research methods for analyzing research ...

Saint Louis University offers a graduate minor in research methodology designed to provide students with a background in advanced analysis and methods. Administered through SLU's Department of ...

Creating time and space for reflection in undergraduate research methods Developing research skills post-pandemic: creating space for reflection and conversation This involves introducing students to ...

Wānanga is becoming an increasingly common practice utilized by Māori researchers today, with deep roots in Māori and iwi tikanga, culture, and rituals of learning and knowledge transmission. There is ...