It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

Reebok decided to end its partnership with CrossFit due to a controversial tweet by CrossFit founder and CEO. Yahoo Finance's Emily McCormick shares the details. ALEXIS CHRISTOFOROUS: Meantime, we are ...

I'm not often prophetic, but must pat myself on the back for calling this one. After last year's CrossFit Games, I posted a piece entitled The CrossFit Games: An Action Sport Investment Opportunity in ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

After a modest beginning, CrossFit has brought its brand of fitness to thousands of locations across the world. There are now more than 7,000 affiliate gyms in existence, up from just 18 in 2005. And ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...