Declaring 50 and beyond as “The Age of Possibility,” retail giant QVC is looking for new ways to engage women. The backbone of the new campaign is the “Quintessential 50,” a group of 50-plus ...

QVC is doubling down on its tried and true audience — women 50 and older. Under a new agenda called “The Age of Possibility,” QVC has formed a collective of 50 celebrities, activists, entrepreneurs ...

QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. The home shopping stalwart steered is introducing ...

A video of curvy models posing in lingerie on QVC is burning up the internet. The 10-minute segment actually aired on the shopping channel earlier this year but it has been viewed more than a million ...