Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

QR codes have become an essential tool for accessing digital content quickly and efficiently. They provide a seamless way to connect to websites, make payments, download apps, and much more. With your ...

Speed is essential to a well-managed recall. The faster consumers are alerted and understand what to do, the faster contaminated products can be identified, returned, or discarded. That’s why QR codes ...

From their humble beginnings as tools for the automotive industry to being major players during the COVID-19 pandemic, QR codes have come a long way to become must-have tools for marketing and ...

QR codes, once thought to be a relic of the past, are returning as a hot marketing trend. Thanks to improved smartphone technology and a consumer base seeking more and more digital interactivity in ...

Sharat Potharaju is cofounder and CEO of Uniqode, whose vision is to enable digital connection with every physical object and place. Third-party cookies are crumbling, customer acquisition costs are ...

Remember when we transitioned from calling it “surfing the internet” to “Googling”? It was one of those moments when technology became so ingrained in our lives that it became a verb. “QR-ing” may be ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

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Apple on Tuesday announced new App Store marketing tools and resources that developers can use to promote their apps online and elsewhere. Those tools, which Apple announced in a developer update, ...

RICHMOND, Va. -- Proving your COVID vaccination status is now as easy as scanning a barcode. The Virginia Department of Health (VDH) has launched a new tool that will turn your vaccination card into a ...