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Push notifications are short messages and mobile alerts that are specifically designed to pop up on mobile devices. They are designed by the application publishers and sent to users of mobile ...

Learn how smart mobile push notifications keep users coming back, driving better engagement and retention in today’s mobile-first landscape.

With push notifications and in-app messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt ...

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as an ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Maxime Chevallon is the COO of Adcash. You have to go way back to 2003 to find what is often credited as the first ever push notification – BlackBerry’s Push Services, designed to inform users of ...

Apple has opened the floodgates to push notification spam with an update to its App Store review guidelines. As spotted by MacRumors, the new guidelines allow third-party apps to send push ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...