Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

“To be like the rock that the waves keep crashing over. It stands unmoved and the raging of the sea falls still around it.” These words from Marcus Aurelius describe well what Viktor Frankl did in ...