Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, ...

Interview with Salehe Bembury on the design of process of Tyrese Haliburton's first signature PUMA basketball shoe.

While Tiger Woods’ Sun Day Red golf label is nearly a year-old, it’s logos may need to change if Puma has anything to say about it. According to a Jan. 2 filing ...

J.J. Spaun grabbed headlines a few weeks ago at Kapalua when he wore a button-down Puma Golf shirt for the second round of the Sentry Tournament of Champions. Turns out, Spaun wasn’t officially a Puma ...

Monday’s column looked at an advertiser who’s trying to use the Web to generate buzz. But what happens when the “viral” buzz is not to a marketer’s liking? Imagine this: A photograph of a young woman ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The new season of “Drive to Survive” also brings a new Netflix ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand, according to a filing last week. The German sneaker and apparel company says the ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes is a ...