Progressive is heading to the comic book world of Metropolis this summer through a tie-up with Warner Bros. and DC Studios’ upcoming “Superman,” per details shared with Marketing Dive. In new ads, ...

In adland, it's been stated so often it's now a truism: America loves Flo, the Progressive insurance pitchwoman played by comedian Stephanie Courtney, and a huge portion of the company's brand equity ...

Familiar characters from Liberty Mutual, Allstate and Progressive were standouts for their consistent brand cues, humor and likability according to MarketCast's data The most successful insurance ads ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Progressive is heading to the comic book world of ...