Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...