The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...
Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...
FreeWheel, a global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, Resonate and ...
Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, ...
Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these ...
Third-party cookies may not be disappearing this year, but alternative targeting solutions like contextual advertising are still top of mind for marketers. On Tuesday, contextual intelligence platform ...
Mass phishing is evolving into precision targeting. Discover how LLM-Powered Social Engineering uses AI to create hyper-realistic, data-driven crypto scams.
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