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In 2025, fans can watch two teams of three flavors live on TikTok during the game between Georgia Tech and BYU before one of them is sacrificed to the winning team on Dec. 27 Viewers had the chance to ...

Georgia Tech or BYU? Team Sprinkles or Team Swirls? Two questions that we will get definitive answers to in four days, when ABC and Pop-Tarts unleash the 2025 Pop-Tarts Bowl. By the time the whistle ...

There was a whole lot to love about Pop-Tarts and ABC's Pop-Tarts Bowl 2025 – and based on social media reactions, a whole lot of people really did love it. We had a nailbiter of a game, with BYU ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

WASHINGTON D.C., DC — The Pop-Tarts Bowl has confirmed that the "People's National Championship" will return in December by re-creating "Avengers: Doomsday" teasers staring – you guessed it – ...

Ever since Pop-Tarts started sponsoring the college football bowl game in 2023, the Pop-Tarts Bowl has become a viral sensation thanks to the introduction of the Edible Mascot — an anthropomorphic ...