Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. It’s all part of Pinterest’s larger mission to become a go-to tool for brands ...

Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK ...

Remember how over a year ago, everyone was all excited about the forthcoming Pinterest API? CEO Ben Silbermann even teased its release in a March 2012 email to ...

Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently commercial. When Pinterest debuted ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Pinterest has announced a new program called Marketing Developer Partners (MDP), which will provide new tools to allow businesses to better utilize Pinterest as a platform to advertise their goods and ...

Influencer marketing is on the rise, you might have heard. There's sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a "non-celebrity ...

Pinterest, a web and mobile app you can use to save and share images of things you're interested in -- and even buy those things -- today announced that its application programming interface (API) is ...