WHAT YOU NEED TO KNOW: Using proprietary ball-flight models, predictive algorithms and company research of dozens of premium golf ball brands, Ping is introducing Ballnamic, a web-based, ball-fitting ...

Mention the words “club fitting” to a golfer and most will assume you’re talking about the 14 sticks in their bag. To be clear, building a set of clubs that’s tailor-made to accentuate strengths and ...

Erik Henrikson, Innovation and Fitting Science manager at Ping Golf, argues that getting custom fit for wedges is underappreciated but essential to your game.

The thought of spending nearly $1500 for custom-fit putter can cause quite the sticker shock. After all, despite being the club players hit the most number of shots with in a round, putters are rarely ...