Dr Pepper has passed Pepsi to become the number-two-selling soda in the United States.Pepsi has fallen into third place.Dr ...

The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

Before the internet was a thing in India, televisions ruled in the 90s, and marketing campaigns reserved the largest promotional pie for the ‘idiot box.’ With a liberalized economic boom, the market ...

NEW YORK, Jan 27 (Reuters) - PepsiCo Inc , battling both a recession and fierce competition from its longtime rival, will showcase a major overhaul of its brands this week when it unveils a handful of ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Sodas have been a go-to refreshment for decades. Yet, for every cola that stuck around and became a household name, there’s a ...

Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal research ...

The Queen of Pop has been known to generate controversy in her music, videos, and performances over the years, with one of those controversies leading to a banned advertisement. The music video for ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Fans of Pepsi Zero Sugar will soon notice a ...

Pepsi: Bob Dole Former presidential candidate and Senate majority leader Bob Dole got a lot of attention when he turned up in a 1998 ad for the then-new drug Viagra, but erectile dysfunction drugs had ...

The soda, which the company famously explained in early ads "is not a cola," has now become the second-best-selling soda in ...