Why are adolescents so sensitive to their peers' behavior? And is this sensitivity necessarily negative, as the term peer pressure often implies? In his Ph.D. dissertation, UvA behavioral scientist ...

A randomized trial conducted by health economists found that a bit of peer influence can nudge us to select healthier groceries. Amid the rise of chronic diseases, such as heart disease and diabetes, ...

As children enter adolescence, peers become a dominant force in their lives. With adult supervision waning, teens look to agemates for guidance on how to act, think and fit in. But who matters most ...

While 'peer pressure' is often linked to experiences of children or teenagers, researchers say young adults continue to succumb to similar pressures of social conformity in everyday situations. The ...

Peer groups influence investing with shared characteristics. Learn more about them, including their impact, benefits, and challenges in a detailed financial analysis.