Are you measuring what’s easy or what really matters? PR pros have to ask themselves this question, particularly when challenged with demonstrating their value to the company. It may be simpler to ...

Disorganized public relations campaigns telegraph incompetence to your customers. A lack of focus can be interpreted as amateurish and may cause your business to be dismissed in the public's eye.

Public relations concerns the management of communication between a high profile individual, organization, company, business or other entity and the public. Some of the activities that might be ...

Opinions expressed by Entrepreneur contributors are their own. Your PR strategy needs to reflect your company’s core values to boost the public’s perception of your business. By incorporating your ...

Public relations has traditionally focused on influence and visibility, but proving its value can be challenging. In today’s data-driven environment, PR teams face increasing pressure to show ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Every PR campaign should have clear KPIs that help gauge your campaign’s success and are aligned with your business objectives. Allyson Hugley, President of Measurement and Analytics at Weber ...

When it comes to choosing and working with a PR firm, many companies take a simplistic view. There is an issue to manage or a product to launch. They see competitors in the spotlight and want to raise ...