Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

Want to better manage your paid search campaigns and clients? These 10 tools that have nothing to do with PPC can help boost your efficiency. Whether you’ve been doing paid search for a year, or for ...

GuyFromChicago has spotted and blogged about some new features added to the Google AdWords Keyword Tool. Some of the features include new filters, such as disallowing results that contain specific ...

In response to a chorus of articles touting the benefits of Google's newly enhanced Keyword Tool, Michael VanDeMar argues that even with search volume data, the tool is "useless" for SEO purposes.

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

If you're developing blog content for SEO's sake, then Darren Rowse has some tips for using the AdWords Keyword Tool to help develop search-friendly blog titles and post topics. He also explains how ...