The company logo is shown at the headquarters of Oracle Corporation in Redwood City, California in this February 2, 2010 file photograph. REUTERS/Robert Galbraith/Files (Reuters) - Oracle Corp said it ...

Oracle's multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua's marketing ...

When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the ...

Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data ...

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...

REDWOOD SHORES, CA--(Marketwired - Feb 24, 2014) - Oracle (NYSE: ORCL) News Facts Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

Business software maker Oracle has signed an agreement to buy online data management firm BlueKai, the company confirmed on Monday. Acquisition: Oracle has agreed to buy BlueKai The move followed ...

Oracle Corp. appears to have an insatiable need for acquisitions, with a focus on anything involving marketing technology (now known in the Twittersphere as "#martech"). Its latest deal is BlueKai, an ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...

Have you ever wondered why online ads appear for things that you were just thinking about? There's no big conspiracy. Ad tech can be creepily accurate. Tech giant Oracle is one of a few companies in ...

Leave it to a company named Oracle to prove RTBlog’s predictive powers wrong. Three weeks ago I wrote an RTBlog titled: “Expensive Tech Sedates Consolidation.” I spoke with David Siemer, co-founder of ...