News

Mutinex Brings Its Vendor-Neutral Open-Source MMM Validation Framework to North America for Marketers Who Demand Proof Versus Promises

The launch marks a shift from opaque measurement to open accountability — giving all marketers the tools needed to interrogate any model, vendor-built ...
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Henry Innis: Mutinex Obligated To Launch Open-Source MMM Validation Framework As “Industry Leader”, Hails Early Collaboration From Rivals & Agencies

Aussie Market Mix Modelling (MMM) firm Mutinex has launched a potentially ground-breaking product for the MMM market, giving hope for moving the industry away from black box modelling frameworks ...