If your organization isn’t tapping into the benefits of customer relationship management, it could fall behind the competition. Many business owners are already aware of Customer Relationship ...

If you want to scale your business, you need to have top-tier online customer service. Here’s how you achieve that. Having a high-quality online customer experience is essential these days, and to ...

In the U.S. it’s common for companies that have both physical branches and online services to use customer relationship management (CRM) software that tracks all of their interactions with customers ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. The organization that operates the ...

Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

Editor’s note: Brent Frei (pictured below) is the executive chairman and co-founder of Smartsheet.com, an online work management software company. He also served as the chief executive of Onyx ...