Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Omega ...

Putting the Masters in Speedmasters.

Even within watch-collecting circles, the fandom expressed by devotees of Omega’s Speedmaster chronograph sets a high bar for both passion and pedantry. Every new edition of the design, first ...

While we love to fantasize that soldiers are wearing hardy dive watches and complicated chronographs into dangerous situations, the truth is that they’re largely sporting reliable and nearly ...

There are a few watches you just don’t mess with—icons like the Rolex Submariner, the Audemars Piguet Royal Oak, or the Patek Philippe Nautilus. Of course, there are countless variations of each of ...

Just one year after its extensive and stunning makeover of the Speedmaster Dark Side of the Moon Apollo 8, Omega is revisiting its dark ceramic line of Speedys with a complete overhaul of the entire ...

Omega has opened 2026 by doing what it does best: taking the Speedmaster Moonwatch – its jewel in the crown, and one of the most popular luxury watches on the planet – and giving it just enough of a ...

The most enduring watch brands are rarely defined by the watches in their catalogue – past or present – alone. Take TAG Heuer for instance, long intertwined with motorsport, Steve McQueen and the ...