Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. When you hear “Omega ...

This new Omega Seamaster Diver 300M watch is clearly drawing all the inspiration in the world from the very similar 007 Edition timepiece worn by Daniel Craig in the James Bond movie ‘No Time to Die’.

With the new Seamaster Diver 300M Series, OMEGA continues to refresh its culturally iconic timepieces. This time, the brand steers away from ceramic – a familiar material that dominated the model in ...

I just can’t figure out what’s going on with Omega’s flagship dive watch, the Seamaster Diver 300M. In 2018, the brand completely revamped the “Bond Watch.” Omega kept the same basic design cues from ...

Welcome to Dialed In, Esquire's weekly column bringing you horological happenings and the most essential news from the watch world since March 2020. A Watch Built for Bond—and the Rest of Us, Too ...

Somehow, the ever deep-diving Omega Seamaster Diver 300M continues to make waves. Ever since its 007-themed refresh timed to Daniel Craig’s final outing as Bond in No Time to Die, the revamped diver ...

There could be a new edition to the James Bond OMEGA collection on the way as the brand has teased an unreleased version of its Seamaster Professional Diver 300M chronograph in the new 007 First Light ...

Omega’s iconic Seamaster Diver 300M has just landed in its boldest look yet (even bolder than the Bronze Gold and Burgundy model), and I’m a big fan. This new orange-accented version strikes a rare ...

As marketing associations go, making the watch that James Bond wears is pretty much the most powerful there is. Forget watches worn by racing drivers, or actors, or even actors who were also racing ...

Omega has had a big year already, celebrating 50 years of the Moonwatch and humankind’s first steps on the moon. And because news of the new Bond film seems to leak from the set daily – see the latest ...