This article was originally published on www.si.com/fannation/nba/fastbreak as Bill Simmons Rips LeBron James' New Nike Ad. LeBron James and Nike launched a new commercial this week.

"Just Do It isn't just a slogan, it's a spirit that lives in every beat of the sport," said Nicole Graham, executive vice ...

Nike called upon the services of actress Sheryl Lee Ralph to celebrate the record-setting fourth WNBA MVP honor for Las Vegas ...

Nike launches its thought-provoking initiative, "Why Do It?" This campaign emphasises the importance of pausing for ...

LeBron James and Nike have dropped a commercial for his new sneakers and it may not have garnered quite the response they ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

It’s a smart creative twist: by acknowledging reluctance rather than bulldozing past it, Nike makes space for doubt in the ...

The brand reimagines its famous slogan in this Tyler, the Creator-narrated spot featuring an all-star roster of athletes ...

— -- SACRAMENTO, Calif. -- LeBron James, among other professional athletes, has caused plenty of consternation in some corners when he's made team-approved midseason trips to Miami the past few ...