Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

UConn and USC turned a women’s college hoops matchup into a historic Nike Kobe tribute with every player wearing a different ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike deal takes LSU into next generation originally appeared on The Sporting News. Add The Sporting News as a Preferred ...

It's almost a year away, but Nike has already made plans for South Carolina's football and women's basketball uniforms. After finalizing its 10-year partnership with Nike, South Carolina's Board of ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and pros ...

USC Trojans women’s basketball star, JuJu Watkins signed an NIL deal with Nike in 2022 when she was just a senior in high school. In October, Watkins and Nike agreed to a multi-year historic extension ...

Caitlin Clark is working on her Nike signature shoe and logo design, Nike CEO Elliott Hill said in a video interview with Fortune.com. Hill said in the video that Clark was at Nike headquarters ...

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Caitlin Clark’s rookie season is over, and seemingly everyone in the sports world took notice of her huge season. Everyone except for Nike. The sports apparel giant has not made a commercial involving ...

View post: Walmart’s $65 Deep Tissue Neck & Shoulder Massager Is Now Just $20 — 'This Massager Is a Beast' In January, Clark went down to Nike headquarters to work on her shoe with the company. We ...