BUFFALO, N.Y., Aug. 5, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand and Official Sideline Cap of the National Football League (NFL), announces the launch of the 2025 ...

Josh Allen is set to wear a very special piece of gear at Thursday’s Bills game — and it was designed by a local teen with an ...

For Sunday night's Buffalo Bills home opener against the Baltimore Ravens, Josh Allen will be wearing some special attire to ...

Need a new Detroit Lions hat in your rotation? New Era has you covered, with the apparel company releasing its new NFL Sidelines Collection on Monday, Aug. 4. The company says the new hats are built ...

BUFFALO, N.Y. — Buffalo Bills Josh Allen has become the first-ever ambassador to receive equity in New Era Cap, taking on a new role as "Director of Billustration." New Era will now collaborate with ...

Liverpool announce New Era as their official headwear partner, dropping a stylish new collection featuring club colours and ‘You’ll Never Walk Alone’ detailing.

Before Buffalo Bills quarterback Josh Allen embarks on yet another NFL season in western New York, he’s making some big business moves. In fact, he has a new job title. Allen and New Era Cap, the ...

Buffalo Bills quarterback Josh Allen expands his New Era partnership with an investment stake, new creative role, and community-driven Billustration Team Cap project.

BUFFALO, N.Y. (WKBW) — Buffalo Bills quarterback and reigning NFL MVP Josh Allen has taken on the new "Director of Billustration" role at New Era Cap. Allen is also now an equity partner in New Era ...