Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.
Victor Wembanyama and the San Antonio Spurs made it four wins in a row on Friday night with a 101-100 home victory against ...
Minnesota Timberwolves guard Anthony Edwards is really excited that Sprite and the NBA have come together once again.
Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...
Read more NBA coverage from The Athletic here. The views on this page do not necessarily reflect the views of the NBA or its teams. *** Each autumn before the cur ...
The Celtics and Spurs looked like they were headed toward a classic back-and-forth game in front of a nationally-televised audience. The C’s ended up losing to the Spurs 125-116 on Tuesday, but the ...
NBA history would need to do some twists and turns to accommodate the return of the Sonics. What kinds of historical problems might come from bringing basketball back to Seattle?
The Pistons have officially announced that Cade Cunningham has a collapsed lung and will be re-evaluated in two weeks.
Getty NEW YORK, NEW YORK – MAY 12: Jayson Tatum #0 of the Boston Celtics lays on the ground after being injured against the New York Knicks during the fourth quarter in Game Four of the Eastern ...
Luka Doncic has been fined $50,000 for making a gesture toward an official during the Lakers’ 110-97 win over the Knicks. The ...
What are each NBA team's most dedicated fans talking about as the regular season comes to an end?
Patrick Beverley is convinced that the NBA is purposely trying to sabotage Boston Celtics star Jaylen Brown from winning the ...