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Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.
NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.
During a recent NBA press conference, NBA commissioner Adam Silver argued that anyone who can't keep up with the rising costs ...
Adam Silver said that fans should watch games on YouTube if they don't have a subscription, which infuriated the fans.
Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost of watching games.