The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Texas Tech Athletics has announced a rebrand, introducing a modernized “flat T” logo set to debut in the 2026-27 academic year, provoking an outpouring of mixed opinions. The new design, a departure ...

Back in 1977, Apple changed their logo from this line drawing of Issac newton, to one that looks a bit more familiar. But the most striking part of this modernized logo are the rainbow stripes. Why ...

DENVER — The University of Denver (DU) has updated its logo as part of a "brand refresh." DU said its updated visual identity includes new fonts, an expanded palette of colors and a modernized logo, ...

The Los Angeles Kings and Anaheim Ducks will debut "modernized" versions of retro logos on new uniforms next season, according to hockey branding site Icethetics. The Ducks will feature a new version ...

Sandals Resorts International is rolling out refreshed logos for its famous Sandals Resorts and Beaches Resorts brands. The updated modernized logos and their creation is being dubbed a strategic ...

(RTTNews) - In a significant departure from its iconic 135-year-old logo, Johnson & Johnson has unveiled a new corporate logo. The traditional cursive signature, reminiscent of co-founder James Wood ...

CLEVELAND, Ohio -- Gold is the standard. And it is back. Bringing the spirit of the past into the future, the Cleveland Cavaliers unveiled a modernized and refreshed brand identity with an updated ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo.“We thank our guests for sharing your voices and love for Cracker Barrel.

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...