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Modelo drives forward with a new chapter in its mark of a fighter campaign
Over the years, Modelo balanced its connection to Mexico and its culture to the idea of the mark of the fighter. While some ...
Wall Street Journal1y
The Antitrust Lawsuit That Helped Make Modelo America’s Top Beer
Modelo Especial became America's top-selling beer in 2023, dethroning the longstanding king, Bud Light, which has been subject to a culture-war storm. Here’s how an antitrust lawsuit and savvy ...